PUBLICATIONS

Brand Heritage Institute publishes journals, books, and cases for academics, business practitioners, and the interested public.

Potential authors, corporate sponsors, faculty partners, or librarians may inquire by email

BRAND HERITAGE REVIEW

Brand Heritage Review publishes scholarly journalism about heritage marketing and business history. It is intended to appeal to a crossover audience of academics who are interested in business practice, industry practitioners who are interested in scholarly insights and the application of theory, and members of the public who are interested in a sophisticated journalistic approach. It is published in digital format by the Brand Heritage Institute. Call for Papers

JOURNAL OF BRAND HERITAGE

The Journal of Brand Heritage is an interdisciplinary peer-reviewed academic journal, which publishes conceptual or research articles based on methodologies from the disciplines of marketing or history. JBH is published in digital format by the Brand Heritage Institute. Call for Papers

BHI PRESS

Brand Heritage Institute publishes books about heritage marketing and business history for a crossover audience of academics who are interested in business practice and industry practitioners who are interested in scholarly insights and the application of theory. BHI also publishes books for members of the public who are connoisseurs of historical brands or collectors of brand memorabilia. These are published in digital and paper formats by the Brand Heritage Institute.

 

BHI CASES

 

Brand Heritage Institute publishes case studies about heritage marketing for classroom use by faculty members in higher education. These are published in digital and paper formats by the Brand Heritage Institute.