Bradford Hudson



Bradford Hudson is President of the Brand Heritage Institute.


Brad holds a concurrent full-time appointment as Associate Professor of the Practice of Marketing in the Carroll School of Management at Boston College. Previously he was a faculty member at Boston University, where he held a joint appointment as Associate Professor of the Practice of Marketing in the School of Hospitality Administration and Lecturer in Marketing in the Graduate School of Management. He also formerly held the Fulbright Visiting Research Chair in the College of Business & Economics at the University of Guelph.


Professor Hudson has written articles in academic journals including European Journal of Marketing and book chapters for academic publishers including Routledge. He has also been quoted by popular media sources including CNBC and The Financial Times. He has been awarded a Fulbright faculty fellowship to Canada, and received the Certificate of Excellence from Emerald Management Reviews for the practical implications of his academic research.


Brad earned a doctoral degree (Ph.D.) in Business History from the University Professors interdisciplinary honors program at Boston University. He also holds a graduate degree in services marketing from Cornell University (with coursework at the Johnson School and the Hotel School), an undergraduate degree in liberal arts from the University of Pennsylvania (with coursework at the Wharton School), and an executive education certificate in strategy from Harvard Business School.


Prior to his academic career, Brad served in a variety of consulting and managerial positions. As President of Hudson Consulting and as a Senior Consultant with The TQM Group, he provided advice on strategy and marketing to senior executives of multinational firms. His clients with historic brands included AT&T, Bank of Boston, Cadbury Schweppes, Cunard, Harley-Davidson, and Nestlé. Some of his clients were subsequently acquired by companies including Bank of America and Verizon. He is former Chief Executive Officer of Bay Tower Incorporated, which was ranked among the 100 largest independent restaurant companies in the United States. He is also former Chief Executive Officer of, which developed an acclaimed consumer internet navigation portal and was subsequently acquired by a private equity firm.