These documents are provided for the purposes of research collaboration only.

Please do not copy, print, share, or distribute.

Hudson, 2015

A short definition of brand heritage

Wiley Encyclopedia of Management

Urde, Greyser & Balmer, 2007

The theory of brand heritage

Journal of Brand Management

Hudson, 2011

Cunard as an example of brand heritage

European Journal of Marketing

Hudson & Balmer, 2013

The consumer behavior related to brand heritage

Corporate Communications